- Course
1. Product Name: IELTS Course by Munzereen Shahid
2. Product Type:
3. Product Segment:
- Skills
The product is a collection of 50 videos and interactive learning
Course Price: 2500
4. Overall Product Summary:
everything starting from common topics that appear at the test to
materials based on the academic IELTS examination. The videos discuss
what forms of IDs are accepted at the test.
5. Why was the product created:
- To give students an idea to prepare themselves for the IELTS
examination at home.
6. Target Market:
Age: 18 - 25
a. Primary audience: college/university students
Buying concerns: Price of the product, pervious buying
Location: Urban, Semi-urban, major cities
Gender: Male, Female
Device: Smartphone/laptop/desktop
Earning source: Guardian/parents, tuition, part time jobs
Social Class: Upper Middle, Middle, Lower Middle (B, C, D)
experience, reputation of the instructor
Characteristics: Looking to go abroad for higher
education, Trusts in word of mouth
Loyalty: Switchers (Will switch if a different product is
recommended by someone)
7. What is the product about:
Features:
β No. of videos: 50
β Each video will have a corresponding Note
β A complete understanding of how the IELTS exam takes place
Benefits:
β Understand all the purpose of all the segments i.e speaking,
reading, writing, listening and hence prepare better
β Will have a varied collection of resources to help practice for the
test at home
β Improved band score
8. What does the customer learn from this product (In industry-specific
terms)
9. Key Technical Words of the Course:
- Technical terms/words/phrases that are relevant to the course
for a better understanding of the product
10.Expected Competition
β Mentors IELTS course
β Filler education IELTS premium course
β Instant IELTS premium course
β other online IELTS courses
11.Expected Goals
12.Unique Selling point of the Product: Idea of IELTS exam, important topics
for IELTS, How should the students prepare themselves for IELTS
13.How many days can it take to finish the course?
- 30 hours
14.Main topics of the course: Course Details:
a. Contents of the course in short
β 50 videos: 8 on Reading, 11 on Writing, 5 on Listening, 10 on
Speaking and 1 Concluding video
Corresponding to each video, we have:
β Notes, Mock Test
b. Best Topics:
β Diagram label completion
β IELTS Speaking: 5 words to score high in IELTS Speaking
β Paragraph Heading
β Matching Paragraph Information
β Task 2: Cause/Solution essay
15.Benefits for taking the course online rather than offline:
16.Process of learning the course:
a. Watching the videos
B. Go through the notes properly
17.Instructor Information:
Munzereen Shahid
MS (English), University of Oxford (UK); BA, MA (English), University of Dhaka;
IELTS: 8.5
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